Who we are
Founded in 2011, Novema is a market research and consumer insight consultancy with expertise in B2B, education, financial services, media, consumer goods, and the hospitality sectors.
We conduct survey-based research employing a comprehensive array of methodologies. Our services encompass proprietary research techniques applied to:
Branding and communications
Building clear, consistent messages that connect with audiences and enhance reputation.
Market entry strategy
Guiding organisations through a structured five-stage evaluation to enter new markets with confidence.
Customer and employee experience
Designing and improving journeys that drive satisfaction, loyalty, and engagement.
Concept testing & product development
Validating ideas, refining products, and ensuring offerings meet real customer needs.
