Blogs
Blogs & Publications
We share insights, research, and perspectives through our publications, covering:
In 2024, Novema conducted a comprehensive study on the factors influencing transitions between international schools. Drawing from surveys of 1,040 parents in Singapore and 977 parents in Malaysia who have children enrolled in international schools, the research explored both academic and non-academic considerations that cause parents to withdraw their children and the appeal of enrolling them in the new school. These reports are available for download at the following links:
International schools are highly dependent on reaching out to parents...
International schooling is complex market, requiring a multi-faceted high quality...
Research among expats is often reserved for highly specialized projects,...
Reputation is an asset that schools need to build over...
Expatriates usually make up the majority of the student body...
International schooling has for a long time enjoyed a position...
The new Labour Government in the UK is wrestling with...
As part of our in-depth research into media consumption habits...
Consumers want free content, and exposure to advertising is the...
Media companies are having to invest heavily in content, but...
Generally, the motives to consume media are entertainment, filling time,...
Media consumption is growing by virtue of more access to...
Novema interviewed the founders of Blu Kouzina, a Mediterranean restaurant...
Create Lab is an educational institution that helps children to...
With the closure of California Fitness, one might question the...
With 6,700 Food & Beverage (F&B) establishments in a city...
Audrey Quek had some great assets – becoming Miss Singapore...
Customer loyalty research has evolved to recognise that few customers...
In 2026, the consumer insight industry has become more organised...
In 2026, the consumer insight industry has become more organised...
While 98% of market researchers now use AI, 95% acknowledge...
The Asia Research AI stakeholder survey in April 2026 showed...
Synthetic data is transforming the market research landscape......
Key Developments of the Market Research Supply Side Business Expected...
Like other industries, most research organisations recognize a need to...
Eating out is a significant part of life among Singaporeans....
The UK guest accommodation market presents mixed signals....