GESS has subscribed to the Novema Brand Equity Survey for many years, and the strategic insights gained from the survey have been vital in growing enrolment in the competitive Singapore market. The analysis and data from the Novema study has also been very useful in developing our school’s brand strategy as well as strategic improvement plan. The Brand Equity Survey is comprehensive, relevant and offers deep insight into the Singapore international school market, expat families’ needs as well as allowing schools to benchmark their brand and offering to competitors.