The UK Eating Out Market
By, Novema UK, August 2026 The UK eating-out market is navigating a complex landscape, caught between consumer resilience and significant economic pressures. The last two years have seen a definitive shift towards value-driven and convenient options, particularly premium fast food, while the outlook suggests these trends will solidify and evolve further over the next two […]
The New British Break: Key Trends Shaping UK Leisure Travel
By Novema UK, September 2026 Forget the airport scramble. The Great British holiday is having a moment, but it looks very different from the package deals of decades past. As we move through 2026, the data paints a clear picture: UK nationals are not turning their backs on travel; they are fundamentally reshaping how, when, […]
The Installer Market
The opportunity for HVAC brand owners Novema UK, September 2026 Heating engineers can be critical in creating the trigger for HVAC replacement. When an engineer tells a homeowner that a boiler is becoming unreliable, obsolete or uneconomic to repair, they can accelerate the purchase decision – and potentially influence a switch to new technologies such […]
The Consumer Psychology in the HVAC Market
Novema, UK, September 2026 The consumer psychology behind residential HVAC is distinctive because HVAC is a high-cost, technically complex and often invisible purchase. Consumers are rarely buying a product they actively want; they are usually buying comfort, reliability, security and reassurance, often because something has gone wrong. The underlying journey can be summarised as: Trigger […]
UK Residential HVAC Market
Consumer Purchase Journeys and Decision-Making Novema UK, August 2026 The UK residential Heating, Ventilation and Air Conditioning (HVAC) market was estimated to be worth approximately £1.6 billion in 2025, with growth of around 4–5% CAGR forecast to 2030. This estimate is based on expenditure by UK households on new installations, replacement and renovation, and upgrades […]
Smart Technology in UK Bathrooms
A Market with Significant Untapped Potential Novema UK, September 2026 Smart technology in UK bathrooms is still at an early stage, lagging well behind adoption in other parts of the home. BMA consumer research indicates that around 8% of homeowners believe they have purchased a smart bathroom product, although there is some confusion about what […]
UK Bathroom Renovation Market
A Market in Transformation Novema UK, August 2026 The UK bath fitting market is already worth around £1.9 billion, with the market forecast to exceed £2.5 billion by 2032. Behind this growth is a fundamental shift in how consumers view the bathroom: no longer simply a functional space, but an increasingly important part of the […]