The Singapore Informal Eating Outlet (IEO) market

Eating out is a significant part of life among Singaporeans. This not only serves as a treat, but a necessity to help Singaporean’s manage their busy lifestyles. The Informal Eating Outlet (IEO) market can serve both these needs, and Singapore’s compact geography and interconnected malls, shopping areas, and public transport have created one of the most prolific and diversified IEO offering in the world, at prices attractive to consumers.