Couch Potato Generation
August 2018 A Novema survey of several Asian markets revealed high consumer involvement in online activity, video gaming, and TV viewership, with a correspondingly low involvement in physical activities such as team sports or martial arts. The online survey, conducted in Q1 2018, included 16–50-year-olds within China, Indonesia, Korea, and Thailand, representing a range of […]
Talking to Generations – Part 5: Gen Z & Y and Video Gaming
As part of our in-depth research into media consumption habits and preferences with the Republic Polytechnic, we looked at the role of video gaming in people’s lives to see how much gaming habits related to more general media habits.
Talking to Generations – Part 4: Gen Z & Y attitudes to advertising
Consumers want free content, and exposure to advertising is the price they need to pay to get it.
Talking to Generations – Part 3: Genre Preferences
Media companies are having to invest heavily in content, but often lack direction in knowing what consumers really want.
Talking to Generations – Part 2: Media Motives & the Role of TV
Generally, the motives to consume media are entertainment, filling time, as a form of relaxation, for general interest and sometimes to aid education and studies.
Talking to Generations – Part 1: Media Habits of Gen Y & Z in Singapore
Media consumption is growing by virtue of more access to media, e.g. through mobile devices, and more choices through a multitude of free and subscription-based services.