Better Toy Store
One of the most popular pastimes of Singaporeans is shopping. In the most densely populated country in the world, consumers escape the confinement of their homes to the proliferation of shopping malls that one sees throughout the city state.
The Singapore F&B Industry
Singapore is one of the global centres for cuisine.
Bakerzin – WE MAKE IT!
Singapore is one of the world’s leading destinations for cuisine with a fusion of Western and oriental tastes, and one of the most prolific eating out cultures globally.
Audrey Quek – Don’t Let Research Put You Off!
Audrey Quek had some great assets – becoming Miss Singapore in 1999 followed later with the ‘Most Beautiful Mom’ accolade.
Miaja – SME Series
Miaja Design Group is an interior design company that works with hotels in creating a great living environment for their guests, with high quality furniture, furnishings, and fittings.
When System 2 counts
In the last 15 years or so, much of System 2 thinking in market research has been discredited. Many argue that market research interviews, focus groups, and online surveys produce too much System 2 responses that do not reflect what consumers will ready do in real life.
Nudging Customers Towards Self-Serve
Getting customers to break from entrenched habits is one of the biggest challenges facing brands.
Diagnosing Customer Effort for Better Product Design
Customer loyalty research has evolved to recognise that few customers have true loyalty to brands. Research has shown that 94% of today’s brands could disappear without consumers caring, and 77% state they have no relationship with any brand.
Talking to Generations – Part 5: Gen Z & Y and Video Gaming
As part of our in-depth research into media consumption habits and preferences with the Republic Polytechnic, we looked at the role of video gaming in people’s lives to see how much gaming habits related to more general media habits.
Talking to Generations – Part 4: Gen Z & Y attitudes to advertising
Consumers want free content, and exposure to advertising is the price they need to pay to get it.