ad_novema, Author at Novema

Talking to Generations – Part 3: Genre Preferences

Media companies are having to invest heavily in content, but often lack direction in knowing what consumers really want.

Talking to Generations – Part 2: Media Motives & the Role of TV

Generally, the motives to consume media are entertainment, filling time, as a form of relaxation, for general interest and sometimes to aid education and studies.

Talking to Generations – Part 1: Media Habits of Gen Y & Z in Singapore

Media consumption is growing by virtue of more access to media, e.g. through mobile devices, and more choices through a multitude of free and subscription-based services.

The Pre-School Feeder Market

International schools are highly dependent on reaching out to parents with children at pre-schools.

The Role of Innovation in Education

Some see education as tightly bound to a set curriculum, relying heavily on rote learning. There’s a case for this: standardized exams make it easier for universities and employers to compare students fairly.

System 1 & 2 in choosing schools

International schooling is complex market, requiring a multi-faceted high quality product offering.

Third Culture Kids & Families

Firstly, how are we defining Third Culture Kids (TCKs)? There are several definitions, but it is generally assumed to be children raised in a culture other than their parents, or a different country to that named on their passport.

The expat market – the missed opportunity

Research among expats is often reserved for highly specialized projects, such as international banking, international schooling, relocation services, and more. However, we argue that this is a market that warrants far more attention.

Assessing quality of teaching in international schools

Reputation is an asset that schools need to build over many years, if not decades. Sometimes this is supported by league tables and the university destinations of their student body.