AI technical downsides and how QC is trying to control this
While 98% of market researchers now use AI, 95% acknowledge its technical limitations.
The Future Insight Agency
In 2026, the consumer insight industry has become more organised in its use of AI, with around 60% of firms now having a dedicated person or department responsible for AI policies, compared with approximately 40% in 2024.
Market Research Business Models Adopted with AI
In 2026, the consumer insight industry has become more organised in its use of AI, with around 60% of firms now having a dedicated person or department responsible for AI policies, compared with approximately 40% in 2024.
Key Developments in AI Adoption in The Market Research Industry
In 2026, the consumer insight industry has become more organised in its use of AI, with around 60% of firms now having a dedicated person or department responsible for AI policies, compared with approximately 40% in 2024.
AI Applications in Consumer Insight 2026
The Asia Research AI stakeholder survey in April 2026 showed that 98% of insight firms and departments are now using AI
Synthetic Data & Digital Twins – what’s going on?
Synthetic data is transforming the market research landscape…
AI in the Legal Profession
Any profession that needs to access, synthesise, and…
Tech applications
How AI is Being Used in Other Industries – Technology
The Errors Made by AI in Research
The Errors Made by AI in Research
Production management applications
How AI is Being Used in Other Industries – Production Management