When System 2 counts
In the last 15 years or so, much of System 2 thinking in market research has been discredited. Many argue that market research interviews, focus groups, and online surveys produce too much System 2 responses that do not reflect what consumers will ready do in real life.
Nudging Customers Towards Self-Serve
Getting customers to break from entrenched habits is one of the biggest challenges facing brands.
Diagnosing Customer Effort for Better Product Design
Customer loyalty research has evolved to recognise that few customers have true loyalty to brands. Research has shown that 94% of today’s brands could disappear without consumers caring, and 77% state they have no relationship with any brand.