The Pre-School Feeder Market
International schools are highly dependent on reaching out to parents with children at pre-schools.
The Role of Innovation in Education
Some see education as tightly bound to a set curriculum, relying heavily on rote learning. There’s a case for this: standardized exams make it easier for universities and employers to compare students fairly.
System 1 & 2 in choosing schools
International schooling is complex market, requiring a multi-faceted high quality product offering.
Third Culture Kids & Families
Firstly, how are we defining Third Culture Kids (TCKs)? There are several definitions, but it is generally assumed to be children raised in a culture other than their parents, or a different country to that named on their passport.
The expat market – the missed opportunity
Research among expats is often reserved for highly specialized projects, such as international banking, international schooling, relocation services, and more. However, we argue that this is a market that warrants far more attention.
Assessing quality of teaching in international schools
Reputation is an asset that schools need to build over many years, if not decades. Sometimes this is supported by league tables and the university destinations of their student body.
The Expat Lifecycle and the impact on school
Expatriates usually make up the majority of the student body at international schools.
The Marketing of International Schools
International schooling has for a long time enjoyed a position of market strength, with more demand for schooling than supply of quality schools, as shown by their long waiting lists.
UK independent schools could look to Asia to stem potential loss of students due to new tax on education
The new Labour Government in the UK is wrestling with how to raise taxes to tackle the public finance crisis. During the election campaign, they kept tight-lipped about which taxes will be affected, but they confirmed plans to impose Value Added Tax (VAT) on independent school fees.